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Velocity Digital

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AI In Digital Marketing 

  • 3 weeks
  • Tsh 500,000
  • Enrollment Deadline June 30, 2024

Fast-track your AI skills with this short interactive course. Learn the fundamentals of AI, understand and implement AI data-driven marketing, get to grips with key AI tools like ChatGPT and Stability AI, and explore AI ethics. With practical walkthroughs, you will learn how to use AI tools for research, content development, data-driven decision-making, and creative design, so you can start using them today to drive innovation, customer engagement and business growth.

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Interactive Learning

What Will I Learn?

AI Driven Digital Marketing

Module Info & Overview

Explore AI concepts and learn how to apply the technology to support digital marketing activities. Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics and leverage AI-driven insights.

  • What is AI in Digital Marketing?
  • AI and Machine Learning
  • Generative AI and Predictive Analytics
  • Ethics and Transparency in AI-Driven Marketing
  • Applying Best Practices to AI-Driven Digital Marketing
  • Data Collection and Analysis for AI
  • AI for Data-Driven Decision Making

Implementing AI-Driven Digital Marketing

Module Info & Overview

Fine-tune and reshape digital marketing campaigns using AI across key disciplines including content marketing, SEO, customer experience, automation flow, and social media.

  • Applying AI to Digital Marketing Channels
  • AI in Content Marketing
  • Monitoring Social Media with AI
  • AI and SEO
  • Using AI to Improve Customer Experience
  • Streamlining Marketing Automation with AI
  • Using AI to Enhance Digital Strategy

AI Tools for Marketing

Module Info & Overview

Scale and optimize your content with AI. Learn how to use two of the key AI tools for content generation and optimization: ChatGPT and Stability AI.

  • ChatGPT
  • Dall-E 3
  • Midjourney AI
  • Copy.ai
  • Apollo.io
  • AI for Customer Service
  • Leading With Emotional Intelligence

Essential Skills for Marketers in an AI-Driven World

Module Info & Overview

Leverage AI in digital marketing by combining technical prowess and three essential soft skills – strategic thinking, agile thinking, and innovation and creativity.

  • Key Skills for AI-Driven Marketing
  • Strategic Thinking
  • Agile Thinking
  • Creativity & Innovation

Who is this Program for?

  • Business owners wanting to utilize AI to gain deeper insights and drive growth in their digital marketing efforts.
  • Content creators interested in using AI tools to generate and optimize content more efficiently.
  • Social media managers looking to monitor and improve social media engagement with AI-driven tools.
  • Digital marketers looking to enhance their skills by incorporating AI into their strategies.
  • Marketing professionals aiming to stay ahead of the curve by leveraging AI technologies for campaign optimization.
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Enroll Today!

Gain the skills, knowledge, and certification you need to excel in the digital world.
Enroll now and take the first step toward a brighter future.
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