Helping Hisense Tanzania dominate the electronics market with a multi-channel Google Ads strategy
Hisense Tanzania generated
on their Google ads campaigns.
30
Purchases/Leads
18.5X
ROAS
$570
Spent
500,000+
Impressions
One of our key Google advertising case studies involved Hisense Tanzania, a leading electronics brand facing the daunting task of capturing varied user intents—from online shoppers to physical store visitors—in a crowded market. They were struggling to balance brand awareness with direct sales efficiency. With numerous competitors bidding on similar electronic keywords, the client needed a strategic approach to differentiate their offerings, drive low-cost conversions, and capture their target audience’s attention across Search, Shopping, and Video channels simultaneously.
The Solution We devised a successful “Velocity” Google Ads strategy that segmented the account into highly specialized campaign types to target niche audiences effectively.
✅ Shopping Campaigns (Velocity – Sales-Shopping): We optimized product feeds to appear for high-intent buyers looking for specific models, ensuring maximum visibility on the Shopping tab.
✅ Performance Max (Velocity – Store visits + Calls): We leveraged machine learning to drive offline foot traffic and phone inquiries for local dealerships.
✅ Search & Video: We implemented compelling ad creatives for Video Views to build top-of-funnel awareness while using Search campaigns to capture bottom-of-funnel intent. By maximizing their visibility and reach through optimizing keyword selection, bid management, and ad placements, we ensured every dollar spent contributed to a specific business goal.
Our client witnessed a significant increase in website traffic and a surge in qualified leads with exceptional cost efficiency.
👆 Total Clicks: The campaigns generated over 29,200 clicks, driving massive traffic to the e-commerce store.
🛒 Conversion Volume: We tracked over 402 conversions (Sales, Calls, and Store Visits) across the account.
💰 Cost Efficiency: The efficiency was remarkable, with the Shopping Campaign achieving an average cost per conversion of just $0.01 and the Search Campaign converting at $0.05. With our tailored approach, Hisense Tanzania successfully carved a niche for themselves in the competitive industry, surpassing their rivals and achieving sustainable growth with a total ad spend of just $570 for this period.
This Google case study demonstrates the power of strategic Google Ads campaigns in helping businesses overcome fierce competition. By splitting the strategy into “Velocity” specific campaigns—targeting Shopping for sales and PMax for local visits—we established a dominant brand presence and achieved exceptional results in even the most challenging industries.
