Driving local foot traffic and high-intent sales for Ujenzi Holdings’ Carpet Tiles
Ujenzi Holdings generated
on their Google ads campaigns.
13
Purchases/Leads
3.5X
ROAS
$39.07
Spent
112,000
Impressions
Ujenzi Holdings needed to promote their specific inventory of “Carpet Tiles” to a local audience. In the competitive construction and flooring market, the challenge was twofold: driving physical foot traffic to the local store while simultaneously capturing high-intent users actively searching for flooring solutions online. They needed a strategy that could generate massive brand visibility without exhausting a limited ad budget.
We implemented a “Hybrid Awareness & Intent” Google Ads strategy, splitting the account into two distinct objectives to maximize coverage:
✅ Performance Max (Local Store Visits): We launched a “Carpet Tiles – Local Store Visits” campaign designed to flood the local area with brand awareness. By optimizing for offline visits, we utilized machine learning to find users most likely to walk into the showroom.
✅ Targeted Search Campaign: We ran a dedicated Search Campaign capturing specific keywords for carpet tiles. This ensured that when users typed “carpet tiles,” Ujenzi Holdings appeared at the top, capturing high-intent traffic with a click-through rate (CTR) of over 10%.
The campaign delivered exceptional efficiency, turning a micro-budget into massive local visibility:
👥 Massive Brand Reach: The campaigns generated 112,239 impressions, ensuring Ujenzi Holdings became the dominant local brand for carpet tiles during the campaign period.
👆 High-Volume Traffic: We drove 439 clicks to the landing page and store profile, creating a steady stream of potential customers.
💰 Unbeatable Cost Efficiency: The Performance Max campaign achieved an incredible Average CPC of $0.02, allowing us to reach thousands of people for pennies.
✅ Conversion Success: We tracked 13 direct leads with a Cost Per Conversion as low as $1.72 on the Performance Max campaign.
This Google case study demonstrates that you don’t need a massive budget to dominate a local market. By combining Performance Max for broad reach (112k impressions) with Search Ads for high intent (10% CTR), Ujenzi Holdings successfully drove both digital leads and physical store traffic with extreme cost efficiency.
