Meta (Instagram & Facebook) Campaign Ran For Azzaman Household Promoting Their Electric Blenders and Furniture Collection
Azzaman Household generated
on their Meta ad campaigns.
544
Purchases/Leads
8.5X
ROAS
$340
Spent
200,000+
Impressions
Retail success often comes down to moving specific inventory. For Azzaman Household, we shifted from general brand awareness to hyper-focused “Product Spotlight” campaigns. By isolating high-demand items—specifically heavy-duty blenders and furniture—and running dedicated low-budget, high-volume ad sets, we proved that you don’t need a massive budget to clear stock; you just need the right offer.
❌ Product Fatigue: The market is flooded with generic blender ads. Standing out required a compelling offer.
❌ Budget Constraints: The client wanted to test efficiency, running campaigns on a tight budget of just $3.00 per day.
❌ Dual Objectives: They needed a mix of direct sales (purchases) and lead generation (messages) for items that required more negotiation, like furniture.
We implemented a “Micro-Budget, Macro-Reach” strategy.
✅ Category Segmentation: We didn’t lump everything together. We ran a dedicated “Blenders Ad Set” separate from the “Furniture Messages Campaign”. This allowed the algorithm to find specific buyers for each product type without confusion.
✅ Hybrid Objectives:
For the lower-ticket Blenders, we optimized for “Meta Purchases,” driving users to buy immediately. This resulted in 58 purchases from a single ad.
For the higher-ticket Furniture, we optimized for “Messaging Conversations,” knowing customers would want to ask about dimensions and delivery before buying.
✅ High-Volume Engagement: We used “Engagement” objectives to create social proof. The New Engagement Ad for blenders exploded with activity, driving 350 messaging conversations alone.
The campaign data highlights the power of segmented targeting on a small budget:
🛒 Direct Sales Volume: The blender campaigns combined generated 101 confirmed purchases (58 + 43) directly tracked through the Ads Manager.
👥 Lead Velocity: The engagement campaigns were a massive success, delivering 350+ new customer inquiries for blenders and 47 specific inquiries for the furniture range.
💰 Budget Efficiency: achieving this volume of sales and leads while spending only $3.00 daily per ad set demonstrates an exceptional Return on Ad Spend (ROAS).
Social Media Advertising for Retailers is most effective when it is specific. For Azzaman Household, we proved that Product-Specific Campaigns outperform generic brand ads. By utilizing Meta Purchase Objectives for small appliances and Messaging Campaigns for furniture, we created a tailored funnel that cleared inventory and maximized revenue, proving that Digital Marketing in Tanzania can be highly effective even on a micro-budget.
