Meta Ads – DSE
Our Meta ads for financial brands put official DSE information in front of investors: 8,449 engagements at $0.01 each and 1,816 visits to DSE’s verified pages.
Return on ad spend
Purchases & leads
$113.72
Total ad spend
213,528
Impressions
Engagement ads for brand trust that make the real Dar es Salaam Stock Exchange easier to find than the scam pages copying it.
The challenge
Scam pages were running fake ads in DSE’s name, with copied logos and made-up stock prices, to pull people into fake investment groups.
Fakes were louder than the real DSE: scam ads were reaching more people than DSE’s official posts.
People didn’t know the official channels: it wasn’t clear which pages, numbers and handles really belonged to DSE.
Fake market data: invented prices and returns were spreading with nothing official to compare them to.
Our strategy
Alongside taking fake ads down, we used DSE’s own ads to make the real information easy to find.
Official channels ad: a “DSE Customer Care Centre” ad with the official phone number and verified Instagram, Facebook, X and LinkedIn handles, so people know where to get real help.
Real market data: boosted DSE’s official market performance infographic in Kiswahili, so investors see the real numbers from the real source.
Profile visit ads: sent people to DSE’s verified pages to grow the official following.
Low-cost engagement: optimised for engagement so DSE’s official posts reach as many people as possible for a small budget.
The results
DSE’s official content was seen more than 213,000 times:
8,449 post engagements at $0.01 each.
1,816 visits to DSE’s official profile and page at $0.02 each.
213,528 impressions for a total spend of $113.72.
Works hand-in-hand with takedowns: while we remove fake ads, the real DSE becomes easier to find. See the DSE brand protection case study.
The work
Meta ads for financial brands in Tanzania
Engagement ads for brand trust aren’t about selling. For trusted institutions, a small budget can make official information louder than scams: verified contact details, real data and clear messages that tell people where the real brand is.
Velocity Digital combines Meta ads with digital brand protection service for banks, exchanges and other brands people trust with their money. See our Meta ads management, or Talk to us about your project.
Velocity Digital plans Meta ads for financial brands such as banks, brokers and investment firms. Meta ads for financial brands should point people to verified pages like the official DSE website, so trust grows instead of scams.
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