Meta (Instagram & Facebook) Campaign Ran For Hisense Tanzania Driving Direct Sales To Their E-commerce Store
Hisense Tanzania saw
on their online e-commerce store.
100
Purchases/Leads
15X
ROAS
$649
Spent
250,000+
Impressions
Driving e-commerce sales for high-ticket electronics in Tanzania is a challenge that requires more than just boosting posts. For Hisense Tanzania, we moved beyond vanity metrics like “Reach” and optimized strictly for “Revenue.” By implementing sophisticated Catalog Sales campaigns and dynamic retargeting, we successfully trained the algorithm to find users ready to pull out their credit cards, not just tap “like.”
Selling expensive appliances online faces significant friction:
❌ High Cost Per Acquisition: Electronics usually require high ad spend to convert a customer.
❌ Cart Abandonment: Users often browse high-value items but hesitate to checkout.
❌ Inventory Management: Manually creating ads for hundreds of different SKUs (Stock Keeping Units) is inefficient.
We utilized a “Dynamic Catalog Sales” strategy to automate and optimize the sales process.
✅ Dynamic Product Ads (DPA): Instead of manually designing ads for every TV, we synced the website’s inventory with Facebook. As seen in the report, the “Catalog Sales Ad” was our workhorse, automatically showing users the exact products they were most likely to buy, driving 71 purchases alone.
✅ Seasonal Aggression: We leveraged peak shopping times. The “Christmas Sales Ad” capitalized on holiday demand, achieving a highly efficient $4.66 Cost Per Purchase.
✅ Broad vs. Specific Targeting: We ran split campaigns. While “Catalog Sales” targeted broad audiences (Reach: 259,574), we also ran niche campaigns like “Multi Split Sales Ad” to target specific needs (Air Conditioning), ensuring we captured both mass market and specific intent.
The campaign data proves that Tanzanians are ready to buy electronics online if the targeting is right:
🛒 Volume of Sales: The campaigns visible in the report generated nearly 100 verified website purchases directly attributed to the ads.
💰 Cost Efficiency: We achieved an incredibly low Cost Per Purchase for the electronics sector, ranging from $4.66 to $7.08 per sale. Considering these are high-value items (TVs/Fridges), the Return on Ad Spend (ROAS) was substantial.
👥 Massive Reach: The Catalog Sales campaign reached over 259,000 unique users, creating widespread brand awareness while simultaneously driving sales.
Facebook Ads for Electronics Stores in Tanzania allows brands to sell while they sleep. For Hisense Tanzania, we demonstrated that Conversion API integration and Dynamic Retargeting are the keys to unlocking online revenue. By focusing on Sales Objectives rather than traffic, we turned the Hisense website into a revenue-generating asset, proving that Digital Marketing in Tanzania can drive tangible e-commerce growth.
