Meta (Instagram & Facebook) Campaign Ran For Makita Tanzania Promoting Their Power Tools
Makita Tanzania generated
on their Meta ad campaigns.
1,010
Purchases/Leads
13.5X
ROAS
$375
Spent
600,000+
Impressions
In the industrial sector, “brand awareness” isn’t enough—you need direct sales conversations. For Makita Tanzania, we bypassed the traditional passive advertising model and implemented an aggressive “Message-to-Buy” strategy. By targeting contractors and trade professionals with specific tool offers and directing them straight to WhatsApp/Messenger, we turned social media into a high-volume sales counter.
Marketing industrial equipment on social media comes with friction:
❌ High Price Point: Professional tools are expensive investments, not impulse buys.
❌ Technical Questions: Buyers rarely buy without asking about voltage, warranty, or spare parts first.
❌ Lead Quality: The challenge was filtering out casual window shoppers to find serious buyers with capital.
We focused on a “Direct Conversation” strategy using Meta’s Messaging objective.
✅ Product-Specific Campaigns: We didn’t run generic brand ads. We ran specific campaigns for specific needs, such as “Garden Tools,” “Vacuum Cleaners,” and “May Offers”. This ensured the user knew exactly what they were inquiring about.
✅ Frictionless Communication: We optimized the ads for Messaging Conversations. As seen in the data, rather than sending users to a website to get lost, we sent them directly to a chat where the sales team could close the deal instantly.
✅ Volume-Based Boosting: We identified high-performing posts (like the “10 Products” showcase) and aggressively boosted them, resulting in massive reach (56,000+ people) at a minimal cost.
The campaign data demonstrates exceptional efficiency in generating B2B leads:
👥 Massive Lead Volume: In the snapshot provided, just 5 ads generated 1,010 direct messaging conversations from potential buyers.
💰 Unbeatable Cost Efficiency: We achieved a Cost Per Result of $0.24 on our best-performing ads. This means we were generating qualified sales conversations for less than a quarter of a dollar.
👀 High Visibility: The “Makita Boosted” campaign alone garnered 138,665 impressions, ensuring that Makita remained the top-of-mind brand for tools in Tanzania.
💪 Category Dominance: The “Garden Tools” specific campaign proved there is a high demand for niche equipment, driving 185 leads at a highly efficient rate.
Social Media Marketing for Industrial Equipment works best when you reduce the distance between the buyer and the seller. For Makita Tanzania, we proved that WhatsApp Marketing Ads are the most effective tool for closing high-ticket sales. By focusing on Low Cost Per Result and high-volume messaging, we demonstrated that Digital Marketing in Tanzania is a viable, scalable sales channel for the construction and hardware sector.
