Meta Ads – Makita Tanzania
As Makita Tanzania’s WhatsApp ads agency, we used click-to-WhatsApp ads to bring 1,010 buyer conversations from just 5 ads, at as little as $0.24 each.
13.5X
Return on ad spend
1,010
Purchases & leads
$375
Total ad spend
600,000+
Impressions
“Excellent work. The direct-to-WhatsApp strategy saved us time and connected us straight to the people who were ready to buy. We are seeing real growth in our monthly sales figures.”
Manager
Click-to-WhatsApp ads in Tanzania that connect tool buyers straight to Makita’s sales team.
The challenge
Makita is a global leader in cordless power tools. In Tanzania it wanted to reach construction companies, carpenters and serious DIY buyers ready to invest in professional tools.
High prices: professional tools are investments, not impulse buys.
Technical questions: buyers want to ask about voltage, warranty and spare parts before buying.
Serious buyers only: the ads had to filter out window shoppers.
Our strategy
We focused on getting buyers into a direct conversation.
Product-specific campaigns: separate ads for garden tools, vacuum cleaners and monthly offers, so buyers knew exactly what they were asking about.
Straight to WhatsApp: ads optimised for messaging conversations, so buyers chat with the sales team instead of getting lost on a website.
Boost what works: top posts, like the “10 products” showcase, boosted to reach 56,000+ people at low cost.
The results
The campaigns became a high-volume sales channel.
1,010 conversations: from just 5 ads.
$0.24 per conversation: on the best-performing ads.
185 garden tool enquiries: from one focused campaign.
600,000+ impressions: and a 13.5X return on $375 of ad spend.
See how our social media for Makita added 4,000 followers.
The work
Why work with a WhatsApp ads agency
Click-to-WhatsApp ads in Tanzania are one of the fastest ways to sell high-value products. Buyers can ask their questions straight away, and the sales team can close the deal in the chat.
Velocity Digital runs messaging and WhatsApp campaigns for hardware, industrial and retail brands in Tanzania. See our Meta ads management, or Talk to us about your project.
A WhatsApp ads agency sets up the campaigns, the business number and the replies that turn chats into sales. As a WhatsApp ads agency, Velocity Digital uses WhatsApp Business for every client.
Want results like these for your brand?
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