Meta Ads – Rubber Floors TZ
Our Meta ads for B2B companies brought Rubber Floors TZ, a supplier of heavy-duty gym tiles, a 4.5X return on ad spend and a 12% conversion rate.
4.5X
Return on ad spend
24
Purchases & leads
$153.85
Total ad spend
150,000+
Impressions
“Big boost in sales! Velocity Digital boosted our sales in a big way with the Meta ads campaign they ran for us. The results have been amazing and the team truly understands our goals.”
S.K, CEO
Facebook ads for flooring products: selling Rubber Floors TZ’s interlocking gym tiles to gym owners and home workout fans.
The challenge
Rubber Floors TZ is a leading supplier of heavy-duty flooring in Tanzania. Known for office carpet tiles, it wanted to win the growing fitness market with its 5mm and 6mm interlocking rubber gym tiles.
Not eye-catching: black rubber mats don’t naturally stand out in a social feed.
Price: quality rubber tiles cost more than cheap foam mats, so the value had to be clear.
A niche audience: the ads had to reach gym owners, not the general public.
Our strategy
We built a “performance and proof” campaign.
Show the strength: videos of heavy weights dropped on the tiles, a simple test that proves they protect the floor.
Easy installation: copy focused on the interlocking design: no glue, no installer, just “snap and train”.
Precise targeting: gym owners, CrossFit fans and home improvement audiences, so the budget only reached likely buyers.
The results
The campaign turned a niche industrial product into a fast seller.
4.5X return on ad spend: from a total spend of $153.85.
12% conversion rate: from people who clicked through to the website or WhatsApp.
3.5% click-through rate: at about $0.30 per click.
150,000+ impressions: across Tanzania’s fitness community.
See how our social media for Rubber Floors TZ grew organic leads by 30%.
The work
Meta ads for B2B companies in Tanzania
Facebook ads for flooring products work when the creative proves the product. A strong video, a clear benefit and tight targeting can sell even technical, industrial products at a strong return.
Velocity Digital runs sales campaigns on Facebook and Instagram for building, flooring and hardware brands in Tanzania. See our Meta ads management, or Talk to us about your project.
Velocity Digital runs Meta ads for B2B companies selling to gyms, builders and businesses. Meta ads for B2B companies should prove the product with video, using tools on Meta for Business.
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