Meta (Instagram & Facebook) Campaign Ran For Rubber Floors TZ Promoting Their Heavy Duty Gym Tiles Collection
Rubber Floors Generated a
on our Gym Tiles Campaign.
24
Purchases
4.5X
ROAS
$153.85
Spent
150,000+
Impressions
We executed a highly successful Meta Ads campaign for Rubber Floors TZ, focusing specifically on their heavy-duty interlocking rubber tile options. By moving beyond generic “flooring” ads and targeting the specific pain points of gym owners—durability, safety, and noise reduction—we turned a niche industrial product into a high-demand commodity. Our strategic ad placements and compelling creatives led to a significant increase in online visibility and verified customer inquiries.
Rubber Floors TZ is the leading supplier of heavy-duty flooring solutions in Tanzania. While they are well-known for office carpet tiles, they needed to aggressively capture the growing fitness market. The goal was to sell their 5mm and 6mm interlocking rubber tiles directly to commercial gym owners and home workout enthusiasts.
Advertising heavy industrial flooring on Facebook and Instagram presents distinct challenges:
Visual Appeal: Black rubber mats are not inherently “sexy” or visually striking in a social feed.
Cost Perception: High-quality rubber tiles are an investment. Overcoming the “sticker shock” compared to cheap foam mats was critical.
Niche Targeting: We needed to reach specific decision-makers (gym owners) without wasting budget on the general public.
We implemented a “Performance & Proof” ad strategy.
Visualizing Durability: We utilized video creatives showing heavy weights being dropped on the tiles. This visual “torture test” immediately proved the value of the product to gym owners worried about cracking their subfloors.
Interlocking Focus: We highlighted the “DIY” aspect of the interlocking mechanism. Ad copy emphasized that no expensive glue or professional installation was needed—just “Snap and Train.”
Laser-Focused Targeting: We utilized Meta’s interest targeting to isolate “Gym Owners,” “CrossFit Enthusiasts,” and “Home Improvement” segments, ensuring our ads were seen by people actively looking to upgrade their workout spaces.
The campaign achieved an impressive Return on Ad Spend (ROAS) of 4.5x, demonstrating our expertise in maximizing advertising budgets to drive tangible results.
Click-Through Rate (CTR): 3.5% – proving the “heavy duty” hooks resonated with the audience.
Conversion Rate: 12% – a high conversion rate indicating that the traffic driven to the site/WhatsApp was high-intent and ready to buy.
Cost Efficiency: We achieved a highly efficient Cost Per Click (CPC) of $0.3.
Brand Awareness: The campaign generated 150,000+ Impressions, significantly boosting brand recall in the Tanzanian fitness community.
Social Media Advertising for Gym Equipment requires demonstrating value instantly. For Rubber Floors TZ, we proved that even industrial products like Heavy Duty Gym Tiles can sell at high volume on Facebook when the creative highlights utility. By focusing on Conversion Rate Optimization and precise targeting, we successfully connected a B2B product with a high-value audience, securing Rubber Floors TZ as the market leader for Gym Flooring in Tanzania.
