Social Media Marketing – The Animal Kingdom
Our social media for new businesses launch campaign helped The Animal Kingdom, a new pet clinic and boarding facility in Dar es Salaam, reach 102,000+ views and 31 enquiries in 38 days, on $40.53 of ad spend.
Return on ad spend
31
Purchases & leads
$40.53
Total ad spend
50,926
Impressions
A social media launch campaign that built an audience for a new pet clinic before its doors opened.
The challenge
The Animal Kingdom is a new pet clinic, boarding, grooming and day-care facility in Ada Estate, Dar es Salaam. It had to build an audience before it even opened.
Starting from zero: a new brand with no followers and no reviews.
Nothing to show yet: the facility was still being built, so there were no finished photos.
Trust: pet owners only leave their animals with people they trust.
Our strategy
We turned the build itself into the story and launched with a small, focused ad budget.
Build-up posts: “Something exciting is taking shape” and “Every great thing starts empty” showed the site being built and invited people to follow the progress.
Brand story: carousels explaining the logo and brand colours, so people connected with the brand before launch.
Launch posts: “Pet Boarding Facility, Open for Bookings” and cat-boarding details with a clear “Book now” and phone number.
Reels: 8 reels plus static posts, carousels and an animated GIF over 38 days.
Meta ads: engagement and messaging campaigns to grow followers and bring in booking enquiries.
The results
Between 21 May and 30 June 2026 (38 days):
102,800+ views: across Instagram (64.1K) and Facebook (38.7K).
390 new followers: and 4,700 profile visits across both platforms.
31 enquiries at $0.49 each: from a total ad spend of $40.53.
50,926 paid impressions: reaching 29,912 people.
See how giveaways grew engagement for Hisense Tanzania.
The work
Social media for new businesses in Tanzania
A social media launch campaign can build demand for a new business before it opens. A behind-the-scenes story, strong branding and a small, well-targeted ad budget can bring in real enquiries from day one.
Velocity Digital plans content, designs posts and reels, and runs Meta ads for new and growing businesses in Dar es Salaam. See our social media marketing services, or Talk to us about your project.
Velocity Digital plans social media for new businesses from the months before opening day. Social media for new businesses should build an audience early, using a small ad budget on Meta.
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