A high-performance real estate platform converting local traffic into qualified homeowner leads.
In the hyper-competitive real estate market, an agent’s website is their digital handshake. For Justin Lanning, a standard profile page wasn’t enough. We needed to build a comprehensive property hub that balances personal branding with powerful search utility. By integrating live MLS data (IDX) with a polished, trust-centered design, we created a tool that serves both buyers looking for homes and sellers looking for valuation.
Building for individual real estate agents presents specific hurdles:
❌ Data Integration: The site needed to pull live property data automatically so listings are never outdated.
❌ Dual Audience: The design had to cater to two different user intents simultaneously: those wanting to buy and those wanting to sell.
❌ Lead Capture: Moving users from “just browsing” to “contacting the agent” without being annoying.
We implemented a “Agent-Centric Lead Generation” strategy.
✅ Personal Brand Authority: We placed the agent front-and-center in the Hero section. In real estate, people buy from people. Seeing the agent’s face immediately builds the human connection required for high-trust transactions.
✅ Direct-Response Hero Form: Instead of burying the contact page, we embedded a “Arrange a meeting” form directly into the main banner. This captures high-intent leads immediately upon landing.
✅ Service Segmentation: To solve the “Dual Audience” problem, we created clear, icon-based pathways: “Sell Your Home,” “Evaluate Your Home,” and “Buy A Home”. This allows users to self-select their journey instantly.
✅ Neighborhood SEO Hubs: We designed a “Hottest Communities” section featuring visual cards for specific areas like Anaheim, Santa Ana, and Tustin. This improves local SEO and helps users browse by location rather than just price.
The new platform successfully repositioned the agent’s digital brand:
🔁 Automated Operations: The IDX Feed Integration ensures that the “Our Listings” section updates automatically from the MLS, saving the client hours of manual data entry.
🙎 Lead Qualification: The “Evaluate Your Home” funnel generates high-quality seller leads, distinguishing them from general buyer inquiries.
📱 Mobile Experience: As shown in the responsive mockups, the property search and contact forms are fully optimized for mobile, where over 70% of home searches begin.
Web Design for Real Estate Agents requires more than just pretty pictures; it demands technical integration. For Justin Lanning from RE/MAX, we proved that combining IDX Feed Integration with a clean UI/UX Design creates a powerful engine for business growth. By focusing on Local SEO and clear calls-to-action, we turned a standard portfolio site into a dynamic lead generation asset for the RE/MAX brand.
