Google Ads – Hisense Tanzania
As Hisense Tanzania’s Google Shopping ads agency, we used Shopping, Performance Max and Search ads to bring 402 conversions, including 30+ online purchases, and an 18.5X return on $570.
18.5X
Return on ad spend
30
Purchases & leads
$570
Total ad spend
500,000+
Impressions
“Great work on the e-commerce strategy. The ads found the right customers, and the sales numbers speak for themselves. This campaign has officially opened up a new revenue channel for our business.”
Store Manager
Google Shopping ads in Tanzania, combined with Performance Max and Search, to win online sales, calls and store visits for Hisense.
The challenge
Hisense Tanzania needed to reach very different customers at once: people shopping online, people calling, and people visiting a store.
A crowded market: many competitors bid on the same electronics keywords.
Mixed goals: brand awareness and direct sales had to work together without wasting budget.
Many channels: Search, Shopping and Video all needed a clear role.
Our strategy
We split the account into specialised campaigns, each with one job.
Shopping campaigns: an optimised product feed so specific models show up for people ready to buy.
Performance Max: campaigns aimed at calls and store visits for local dealers.
Search and Video: video ads to build awareness and search ads to catch people ready to buy, with tight keyword and bid management.
The results
Every dollar was tied to a clear business goal.
402 conversions: including 30+ online purchases, calls and store visits.
29,200+ clicks: to the online store.
Very low cost per conversion: about $0.01 on Shopping and $0.05 on Search.
18.5X return on ad spend: from a total spend of $570, with 500,000+ impressions.
See the Hisense online store we built and our Meta ads for the brand.
The work
Working with a Google Shopping ads agency
Google Shopping ads in Tanzania put products in front of people at the moment they search for them. Combined with Performance Max for calls and store visits, they turn search into both online and in-store sales.
Velocity Digital runs Google Shopping, Search and Performance Max campaigns for retailers in Tanzania. See our Google Ads management, or Talk to us about your project.
A Google Shopping ads agency sets up the product feed, Merchant Center and campaigns together. As a Google Shopping ads agency, Velocity Digital also connects tracking on stores like Hisense Extra.
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