Meta Ads – Hisense Tanzania
Our Meta ads for ecommerce brought Hisense Tanzania’s online store 100 website purchases, from $4.66 each, and a 15X return on ad spend.
15X
Return on ad spend
100
Purchases & leads
$649
Total ad spend
250,000+
Impressions
“Great work on the e-commerce strategy. The ads found the right customers, and the sales numbers speak for themselves. This campaign has officially opened up a new revenue channel for our business.”
Store Manager
Meta ads for ecommerce in Tanzania that turned Hisense’s online store into a steady source of sales.
The challenge
Hisense Tanzania launched its own online store to sell TVs, fridges and air conditioners directly to customers.
High cost per sale: expensive electronics usually need a big ad budget to convert.
Abandoned carts: people browse high-value items but hesitate at checkout.
Hundreds of products: making a separate ad for every model wasn’t practical.
Our strategy
We set up catalog sales ads so the right products reach the right people automatically.
Dynamic catalog ads: the store’s products synced with Meta, showing each person the items they’re most likely to buy. This ad alone drove 71 purchases.
Seasonal campaigns: a Christmas sales ad that captured holiday demand at $4.66 per purchase.
Broad and specific: a broad catalog campaign that reached 259,000+ people, alongside focused campaigns like air conditioners.
Retargeting and tracking: Conversions API and retargeting to bring back shoppers who didn’t finish checkout.
The results
The campaigns showed that Tanzanians will buy electronics online when the targeting is right.
100 website purchases: tracked directly to the ads.
$4.66 to $7.08 per sale: for high-value TVs and fridges.
15X return on ad spend: from a total spend of $649.
259,000+ people reached: by the catalog campaign alone.
See the Hisense online store we built and our Google Shopping ads for the brand.
The work
Meta ads for ecommerce stores in Tanzania
Meta ads for ecommerce in Tanzania work best when the website and the ads are connected. Catalog ads, purchase tracking and retargeting let a store sell around the clock, even for expensive products.
Velocity Digital sets up catalogs, tracking and sales campaigns for online stores in Tanzania. See our Meta ads management, or Talk to us about your project.
Velocity Digital runs Meta ads for ecommerce stores with catalog ads, purchase tracking and retargeting. Meta ads for ecommerce work best when the store is fast, like Hisense Extra.
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