Google Ads – Ujenzi Holdings
Our Google Ads for local businesses made Ujenzi Holdings the most visible name for carpet tiles in its area, with 112,000+ impressions and a 3.5X return on $39.07.
3.5X
Return on ad spend
13
Purchases & leads
$39.07
Total ad spend
112,000
Impressions
“Excellent results. The ads put our business on the map and brought real customers to our door. Highly recommended for any local business wanting more foot traffic and leads.”
Managing Director
Google Ads for building materials that brought Ujenzi Holdings both online leads and showroom visits.
The challenge
Ujenzi Holdings wanted to sell more carpet tiles to local customers, both online and in its showroom.
Two goals: more people walking into the store, and more people finding Ujenzi when searching online.
A competitive market: construction and flooring suppliers compete for the same buyers.
A tiny budget: big visibility was needed without big spend.
Our strategy
We split the account into two campaigns with different jobs.
Performance Max for store visits: a “Carpet Tiles, Local Store Visits” campaign that finds people most likely to visit the showroom.
Search for buyers: a search campaign for carpet tile keywords, so Ujenzi appears at the top when people search, with a click-through rate over 10%.
The results
A small budget delivered big local visibility.
112,239 impressions: making Ujenzi the most visible carpet tile brand in its area during the campaign.
439 clicks: to the landing page and store profile.
$0.02 average cost per click: on Performance Max.
13 conversions: from $1.72 each, and a 3.5X return on $39.07 of ad spend.
These ads send buyers to the Ujenzi Holdings website we built.
The work
Google Ads for local businesses in Tanzania
Google Ads for building materials don’t need a big budget. Combining Performance Max for local reach with search ads for buyers who are ready brings in both website leads and showroom visits.
Velocity Digital runs Google Ads for building, hardware and local businesses in Tanzania. See our Google Ads management, or Talk to us about your project.
Velocity Digital runs Google Ads for local businesses that sell in one city or area. Google Ads for local businesses work best with location targeting and a fast website like Ujenzi Holdings.
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