Web Design – Ujenzi Holdings
We built Ujenzi Holdings a lead generation website: a product catalogue that shows the finished look and turns visitors into WhatsApp enquiries for flooring, blinds and finishes.
Return on ad spend
Purchases & leads
Total ad spend
Impressions
A product catalogue website for lead generation that helps Ujenzi Holdings sell both products and installation.
The challenge
Ujenzi Holdings supplies and installs interior and exterior finishes in Tanzania, from carpet tiles to gym flooring and window blinds. It wanted to look like a modern finishing expert, not a hardware store.
Hard to picture: customers struggle to imagine how one tile will look across a whole office or gym.
Selling installation: the product is easy to sell; the installation service needs more trust.
Many categories: window frost, grass carpet and gym tiles could easily overwhelm visitors.
Our strategy
We designed the site to inspire first and make enquiring easy.
Finished-look headers: full-width images of completed spaces, like “Transform your floors with premium carpet tiles”.
A page for every product: each category has its own landing page with benefits, a gallery and FAQs.
Trust blocks: premium quality, expert installation and nationwide service, shown with clear icons.
WhatsApp first: “WhatsApp us” buttons and order prompts instead of a cart, so the sales team can close deals personally.
The results
The new site brings in better, more specific leads.
Higher-quality enquiries: visitors arrive on the right product page and ask specific questions, like a gym owner asking about interlocking tiles.
Proof of work: project galleries on each page show Ujenzi can handle large commercial jobs.
More chats from mobile: a sticky WhatsApp button has increased daily conversations from phones.
We also run Google Ads for Ujenzi Holdings that send buyers to these pages.
The work
Lead generation website design
A product catalogue website for lead generation doesn’t need a checkout. For products that need advice or installation, clear product pages and a quick way to start a WhatsApp chat bring in enquiries that are easier to close.
Velocity Digital builds lead-generating websites for building, interiors and B2B companies in Tanzania. See our web design services, or Talk to us about your project.
Velocity Digital builds a lead generation website for businesses that sell through quotes and site visits. A lead generation website needs clear products and a one-tap WhatsApp button. Visit Ujenzi Holdings.
Want results like these for your brand?
Request a quote