Meta Ads – Ashers Associates
Our Facebook lead generation ads brought Ashers Associates, an accounting firm in Tanzania, 856 leads and an 11X return on ad spend.
11X
Return on ad spend
856
Purchases & leads
$146.57
Total ad spend
150,000+
Impressions
“We are very happy with the results. Before this campaign, we relied mostly on word-of-mouth. Now, our WhatsApp is buzzing with new inquiries every day. Getting so many genuine leads at such a low cost was a big surprise for us.”
Managing Director
Facebook and Instagram ads for Ashers Associates that turned accounting, audit and tax services into a steady flow of business leads.
The challenge
Ashers Associates is a certified public accounting firm in Tanzania offering accounting, audit, tax and company secretarial services. It wanted more clients from small and medium businesses.
Trust: business owners are careful about handing their finances to a firm they found on social media.
A “boring” subject: tax and audit are not naturally exciting topics for an ad.
Lead quality: the ads had to attract serious business owners, not casual browsers.
Our strategy
We ran a “high trust, low friction” campaign: look like the obvious choice, then make it easy to get in touch.
Authority headlines: confident lines like “The #1 Choice for Tanzanian Business Accounting” and “Ashers Does It Right”.
Trust signals: a top creative looked like a Google search result for “Top Accounting Firm in Tanzania”, borrowing the trust people already have in Google.
Plain-language services: accounting, auditing, taxation and secretarial services listed clearly, with no jargon.
Two ways to enquire: WhatsApp messaging ads for quick questions, and instant forms for people who wanted a formal consultation.
The results
The campaign became the firm’s most efficient source of new business.
856 leads: from WhatsApp conversations and lead form submissions, for a total spend of $146.57.
Low cost per lead: as low as $0.26 per lead form and $0.53 per WhatsApp conversation.
Strong single ads: one ad alone brought in 92 conversations, and another 58 form submissions.
Wide reach: 150,000+ impressions, with each ad set reaching over 20,000 people.
We also run social media for Ashers Associates.
The work
Facebook lead generation ads for service businesses
Facebook ads for accounting firms and other professional services work when they build trust first. Clear services, confident messaging and an easy way to start a WhatsApp conversation turn business owners scrolling past into real consultations.
Velocity Digital runs lead generation campaigns on Facebook and Instagram for B2B and professional service firms in Tanzania. See our Meta ads management, or Talk to us about your project.
Velocity Digital runs Facebook lead generation ads for accountants, lawyers, schools and consultants. Facebook lead generation ads use instant forms explained on Meta for Business.
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