Social Media Marketing – Ashers Associates
Our social media for professional services grew Ashers Associates by 2,000 followers and 25% more engagement in 6 months, with simple, relatable content about money and tax.
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Accounting firm social media marketing for Ashers Associates that made tax and audit easy to understand.
The challenge
Ashers Associates is a firm of certified public accountants in Tanzania. It wanted to reach small and medium businesses as an approachable advisor.
A dry subject: tax law and audits rarely stop anyone scrolling.
Avoidance: many business owners ignore their finances until a deadline arrives.
Complex rules: turning financial regulations into short, engaging posts is hard.
Our strategy
We used “edutainment”: education with a bit of fun.
Myth busters: common misconceptions, like “year-end is only about closing accounts”, cleared up with simple visuals.
Scenario questions: posts like “If you found 50 million TSH today…” that got people commenting and debating.
Relatable humour: content like “The Timeline of Regret” for business owners who leave tax to the last minute.
Seasonal hooks: New Year and Christmas campaigns like “Gift yourself a stress-free 2026” to drive year-end audit bookings.
The results
Making accounting human and approachable paid off.
2,000 new followers: in 6 months, mostly business owners and decision-makers in Dar es Salaam.
25% more engagement: with people tagging business partners in tip posts and answering polls.
More consultations: the “Don’t drive looking in the rearview mirror” campaign drove a spike in strategy session bookings.
We also run Facebook ads for Ashers Associates that brought in 856 leads.
The work
Social media for professional services
Accounting firm social media marketing has to build authority without being boring. Simple explanations, relatable humour and useful tips turn followers into clients who see the firm as a real business partner.
Velocity Digital creates content for accounting, legal and other professional service firms in Tanzania. See our social media marketing services, or Talk to us about your project.
Velocity Digital manages social media for professional services such as accountants, lawyers and consultants. Social media for professional services should build authority with useful tips. Tanzania’s social audience is tracked by DataReportal.
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