Meta Ads – Azzaman Household
Our Facebook ads for retail stores brought Azzaman Household 101 blender sales, nearly 400 enquiries and an 8.5X return on ad spend, on just $3 a day.
8.5X
Return on ad spend
544
Purchases & leads
$340
Total ad spend
200,000+
Impressions
“We had a lot of blenders in stock that were not moving. After running these ads, we were receiving orders every hour. Getting over 100 sales and hundreds of messages with such a small daily budget was amazing. We cleared our stock much faster than expected.”
Owner
Facebook ads for home goods retailers that helped Azzaman Household clear stock fast on a small budget.
The challenge
Azzaman Household is a go-to retailer for home essentials in Tanzania. It had blenders and furniture sets that needed to sell fast to free up warehouse space.
A crowded market: blender ads are everywhere, so the offer had to stand out.
A small budget: the client wanted to test what $3 a day per ad set could do.
Two goals: quick online sales for blenders, and conversations for furniture that buyers want to ask about first.
Our strategy
We ran a small-budget, high-focus campaign for each product.
Separate ad sets: blenders and furniture in their own campaigns, so Meta could find the right buyers for each.
Purchases for blenders: sales-optimised ads that drove 58 purchases from a single ad.
Messages for furniture: messaging ads so buyers could ask about size and delivery before ordering.
Engagement for reach: an engagement ad for blenders that brought in 350 conversations on its own.
The results
Focused campaigns cleared stock on a tiny budget.
101 purchases: of blenders, tracked in Ads Manager.
397 enquiries: 350+ for blenders and 47 for furniture.
8.5X return on ad spend: from a total spend of $340, at $3 a day per ad set.
200,000+ impressions: across Facebook and Instagram.
See the Azzaman online store we built and our social media for Azzaman.
The work
Facebook ads for retail stores in Tanzania
Facebook ads for home goods retailers work best when they focus on specific products and the right goal for each. Even a small daily budget can move stock fast with the right offer.
Velocity Digital runs sales and messaging campaigns for retailers and online stores in Tanzania. See our Meta ads management, or Talk to us about your project.
Velocity Digital runs Facebook ads for retail stores selling electronics, home goods and fashion. Facebook ads for retail stores should feature one product, one price and one way to order. Visit Azzaman.
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