Web Design – Azzaman Household
Our bilingual website design gave Azzaman Household an online store in English and Kiswahili, with shopping by budget, by brand and by department.
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A bilingual ecommerce website in Tanzania for Azzaman Household, with shopping by budget, brand and department.
The challenge
Azzaman Household sells everything for the home — appliances, kitchenware, electronics, personal care, home and office, hardware and bulk products — from brands like Sokany, Nikai, Philips, Tefal, Pyrex and Hisense.
A huge range: hundreds of product types across many departments and more than 20 brands had to be easy to browse.
Two languages: customers shop in both English and Kiswahili.
Price-conscious shoppers: many customers start with a budget, not a product.
Shopping on phones: most customers browse on mobile, often after seeing an ad on Instagram or Facebook.
Our strategy
We built a fast WooCommerce store designed around how Azzaman’s customers actually shop.
English and Kiswahili: a language switch at the top of every page.
Shop by budget: a “Shop Under” menu and “Deals for every budget” section (under 10K, 30K, 50K and 100K).
Shop by brand and department: a brands page with every brand Azzaman stocks, and clear departments with sub-categories.
Homepage that sells: trending products, featured products, best sellers and promotions, all with prices and “Add to cart” buttons.
Delivery and support up front: free delivery in Upanga, Kariakoo and Kisutu announced site-wide, plus delivery information, FAQs and a customer service number.
The results
Azzaman Household now has a full online store that works alongside its social media and Meta ads campaigns.
Customers can shop the whole range online by budget, brand, department or search.
Ads now link straight to product pages with prices and an add-to-cart button.
One store in two languages, built for mobile from search to checkout.
We also run Facebook ads and social media for Azzaman.
The work
Bilingual website design in English and Swahili
A bilingual ecommerce website in Tanzania lets customers shop in the language they’re most comfortable with. Add clear prices, shopping by budget and fast delivery, and more people buy on their phone instead of visiting the store.
Velocity Digital builds WooCommerce stores for Tanzanian retailers and connects them to social media and Meta ads. See our web design services, or Talk to us about your project.
Velocity Digital offers bilingual website design so Tanzanian customers can shop in English or Swahili. Bilingual website design needs every page, product and email in both languages. Visit the Azzaman store.
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