Meta Ads – Bei Poa
As Bei Poa’s Meta catalog ads agency, we brought 18+ website purchases of appliances from Facebook and Instagram catalog ads, from as little as $4.19 each.
Return on ad spend
18+
Purchases & leads
$103+
Total ad spend
Impressions
Meta catalog ads in Tanzania that show each shopper the Bei Poa appliances they’re most likely to buy.
The challenge
Bei Poa sells hundreds of appliance models online. Making a separate ad for every TV, fridge and washing machine was not practical.
Too many products to advertise one by one.
Long buying journey: people browse appliances several times before they buy.
Prices change: sale prices update often, and ads had to show the right one.
Our strategy
We connected Bei Poa’s website catalogue to Meta and let the ads pick the right product for each person.
Catalog connected to Meta: every product on beipoa.co.tz, with its image, name and current price, available to ads automatically.
Pixel and purchase tracking: the Meta Pixel tracks product views, add-to-carts and purchases on the website.
Dynamic carousels: each shopper sees a slider of the products most relevant to them, with prices and a “Shop now” button.
Always the right product: Meta picks which appliances to show each person based on what they are most likely to buy.
The results
Bei Poa’s catalog ads turned browsers into online buyers:
18+ website purchases of appliances, tracked through the Meta Pixel.
Purchases from as little as $4.19 each on a top-performing ad.
Ads that keep themselves up to date: new products and price changes appear in the ads automatically.
These ads send shoppers to the Bei Poa online store we built.
The work
Working with a Meta catalog ads agency
Meta catalog ads in Tanzania work best for ecommerce when the ads and the website work together. Catalog ads show each shopper the exact products they looked at, with live prices, and send them straight to checkout.
Velocity Digital sets up product catalogs, the Meta Pixel and catalog ads for online stores in Tanzania. See our Meta ads management, or Talk to us about your project.
As a Meta catalog ads agency, Velocity Digital connects your product feed, pixel and ads so Meta can show each shopper the right products. A Meta catalog ads agency also keeps the feed in sync with the online store.
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