Case study · Web Design

Web Design – Bei Poa

Our ecommerce website design for Bei Poa created an online appliance store with clear categories, sale prices upfront, local payments and free delivery in Dar es Salaam.

Client
Bei Poa
Service
Web Design
Deliverables
Mobile money payments · Mobile responsive · Product catalogue · Website design · WooCommerce
Ecommerce website design for Bei Poa by Velocity Digital

Return on ad spend

Purchases & leads

Total ad spend

Impressions

Bei Poa
Overview

A home appliances online store in Tanzania for Bei Poa, a distributor of Hisense, Samsung, LG and more.

Bei Poa results: ecommerce website design by Velocity Digital

The challenge

Bei Poa sells electronics and home appliances from brands like Hisense, Samsung, LG, Toshiba and Midea, from branches at Uhuru Street, Mnazi Mmoja and Village Walk in Masaki.

Big-ticket products: TVs, fridges, washing machines and air conditioners are researched online before people buy.

A large range: hundreds of models across TVs, ACs, fridges, cookers, washing machines, small appliances and phones.

Ready for ads: the store needed a clean product catalogue that could power Meta catalog ads.

Our strategy

We built a WooCommerce store that makes browsing and buying appliances simple.

Category tiles: Televisions, Air Conditioners, Refrigerators, Washing Machines, Cookers, Small Appliances, Mobile Phones, Dishwashers, Microwaves and Audio, right at the top.

Sale prices upfront: original and discounted prices on every product card, plus featured products, best sellers and promotions.

Shop by brand and filter: brand pages and category pages with price and brand filters.

Local payments and delivery: M-Pesa, Airtel Money, Tigo Pesa, Visa, Mastercard and bank payments, with free delivery on all orders in Dar es Salaam.

Catalog-ready: clean product data and images, so every product can be shown in Facebook and Instagram catalog ads.

The results

Bei Poa now has an online store that brings its full range and its showrooms together.

Customers can browse and buy online, by category, brand or search.

The product catalogue powers Meta catalog ads, which bring shoppers straight to product pages. See the Bei Poa catalog ads case study.

Mobile-friendly, from search to checkout.

The work

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Digital marketing in Tanzania

Ecommerce website design in Tanzania

A home appliances online store in Tanzania has to build trust for big purchases: clear prices, local payment options like M-Pesa, delivery information and a catalogue that is easy to browse on a phone.

Velocity Digital builds WooCommerce stores for Tanzanian retailers and connects them to Meta catalog ads. See our web design services, or Talk to us about your project.

Velocity Digital offers ecommerce website design for Tanzanian retailers, usually on WooCommerce. Good ecommerce website design makes prices, delivery and mobile money payment clear on every page. Visit the Bei Poa store.

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