Social Media Marketing – WIPAHS
Our social media marketing for NGOs gave WIPAHS donation appeals for every Islamic occasion, from Ramadan and Qurbani to orphan and education sponsorships, for donors in Tanzania and abroad.
Return on ad spend
Purchases & leads
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Impressions
NGO social media marketing for WIPAHS: donation appeals that tell donors exactly what their money does and how to give.
The challenge
WIPAHS runs appeals all year, for Ramadan, Qurbani, Muharram, orphan sponsorship and education, for donors in Tanzania, the UK, the USA and Canada.
Too much information: each appeal had prices in several currencies, payment options and contacts in four countries to fit in.
Appeals blended together: without a consistent look, followers couldn’t tell one campaign from another.
Feed fatigue: a feed of only donation requests makes followers tune out.
Our strategy
We designed a clear appeal system and a content plan that balances asking with showing impact.
One clear ask per post: a bold headline, the price of one sponsorship (“USD 1 per day”, “TZS 37,500 per food basket”) and a single call to action.
A consistent appeal footer: contacts for Tanzania, UK, USA and Canada, the Selcom Lipa number and the WIPAHS app, in the same place on every post.
Calendar-led campaigns: appeals timed to Ramadan, Eid-ul Adha, Muharram and other Islamic occasions.
A balanced content mix: appeals alongside impact stories, education and behind-the-scenes content to build trust.
The results
WIPAHS now has a recognisable appeal style that donors can spot instantly in their feed.
12 campaign designs: from Ramadan and Qurbani to orphan and education sponsorships.
Clear for donors: every post shows what the money does and how to give, in the donor’s own currency.
Linked to the website: appeals send donors to the new WIPAHS website, where every cause has its own donation page.
The work
Social media marketing for NGOs in Tanzania
NGO social media marketing in Tanzania works when every post makes giving simple: one cause, one clear amount, one way to donate. Islamic occasions like Ramadan and Qurbani are the biggest giving moments of the year, so planning ahead matters.
Velocity Digital designs donation appeals and plans content for charities and community organisations in Tanzania. See our social media marketing services, or Talk to us about your project.
Velocity Digital provides social media marketing for NGOs, charities and faith-based organisations. Social media marketing for NGOs works best when every post links to a simple donation page like the WIPAHS website.
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