Google Ads – Layover in Dubai
Our Google Ads for travel companies brought Layover in Dubai 54 tour bookings from travellers with a layover in Dubai, at $2.29 each and a 14X return on ad spend.
14X
Return on ad spend
54
Purchases & leads
$123.86
Total ad spend
100,000+
Impressions
“I am amazed by the results. We spent only $120 and got 54 confirmed bookings. Paying around $2 to get a paying customer is the best return on investment we have ever seen. This strategy really works.”
Managing Director
Google Ads for Layover in Dubai that reached transit passengers at the airport and turned their layover into a booked city tour.
The challenge
Layover in Dubai runs short city tours for transit passengers. Its customers have a very small window to book.
A narrow audience: only travellers with a 6–12 hour stopover, not tourists staying for a week.
Fear of missing the flight: many passengers don’t know they can leave the airport, or worry they won’t make it back in time.
Timing: ads had to appear while people were actually sitting in the terminal looking for something to do.
Our strategy
We built a time-sensitive search campaign that only targets people with a layover.
Transit-intent keywords: phrases like “4 hour Dubai layover tour”, “transit visa Dubai” and “stopover activities”, instead of broad terms like “Dubai tours”.
Ad scheduling: higher bids during peak arrival times for long-haul connecting flights, late at night and early in the morning.
Reassuring copy: ads that highlighted airport pickup and drop-off and a guaranteed return time.
The results
The campaign turned waiting time at the airport into paid bookings.
54 bookings: confirmed tours and enquiries in less than a month.
$2.29 per booking: from a total spend of just $123.86, a 14X return on ad spend.
13.1% conversion rate: well above average, because every ad spoke to a layover passenger’s exact need.
410 targeted clicks: all from people searching for layover options.
See how we used Google Ads for Hisense Tanzania and Ujenzi Holdings.
The work
Google Ads for travel companies
Google Ads for tour companies work best when they target a specific moment, not the whole tourism market. Narrow keywords, the right timing and copy that removes the customer’s biggest worry can deliver a big return on a small budget.
Velocity Digital runs Google search and shopping campaigns for travel, retail and service businesses in Tanzania and beyond. See our Google Ads management, or Talk to us about your project.
Velocity Digital runs Google Ads for travel companies, tour operators and hotels. Google Ads for travel companies should target the exact moment people plan their trip, as Google Ads Help recommends.
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